similar to barley, a grain that scottish and irish immigrants knew well, rye was easily grown and made into whiskey; today, rye is the fastest-growing form of American whiskey. An estimated 19,000 fish died of the bourbon in the creek and a river.[8][9]. It is one of the best-selling brands of bourbon in the world. [4] The Beam company was purchased by American Brands in 1968. The Kentucky Energy and Environment Cabinet (KEEC) released a statement via their official Facebook page stating the alcohol plume has reached 23 miles between Owenton and Carrollton. And recently, my preferred bourbon has been Jim Beam Vanilla, the perfect whiskey to add to coffee. At the end of the aging period the amber liquid is filtered, bottled, packaged and sent to one of many distributors around the world using the three-tier distribution system. While that expression is also great for mixing. [1], James Beauregard Beam (1864â1947) managed the family business before and after Prohibition, rebuilding the distillery in 1933â1934 in Clermont, Kentucky, near his Bardstown home. Jeremiah Beam eventually gained full ownership and opened a second distillery near Boston, Kentucky, in 1954. For more information on the Jim Beam Highball and upcoming Beam Garden events, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or find the Highball recipe at jimbeam.com/cocktails. This release is a nod to 6th generation master distiller (and grandson of Jim Beam) Booker Noeâs love of football. Called "distiller's beer" or "wash", the resulting liquid (after filtering to remove solids) looks, smells and tastes like (and essentially is) a form of beer. Several varieties bearing the Jim Beam name are available. [21] Jim Beam Black also won a Gold Outstanding medal at the 2013 International Wine and Spirit Competition.[22]. Jim Beam was part of the holding company formerly known as Fortune Brands that was dismantled in 2011. “We know drinkers are getting bored with beer and are looking for new alternatives. Other parts of the remaining company were spun off as an IPO on the NYSE on the same day, as Fortune Brands Home & Security, and the liquor division of the holding company was renamed Beam, Inc. on October 4, 2011. A significant portion (known as the "angel's share") of the 53 gallons of bourbon escapes the barrel through evaporation, or stays trapped in the wood of the barrel. In 1880, the company started bottling the product and selling it nationally under the brand name "Old Tub". Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. [clarification needed]. The brand's name was a reference to the large mash tubs in which mash was mixed, cooked, and stirred by hand. Viewers will immediately recognize a traditionally dressed German couple encouraging an order of a Bavarian-style hefeweizen, an old, mysterious man pushing a dark, heavy brew, and a pair of hipsters, goat in tow, playfully offering a “super-filling IPA with aged goat’s milk.” The commercial marks the latest collaboration between the world’s No. [clarification needed], Until 1880, customers would bring their own jugs to the distillery to fill them with whiskey. [25], A typical bourbon barrel contains 53 US gallons or 200 liters, Jim Beam Bourbon-Making Process, documented by Beam Global Spirits & Wine, September 2008, Active Licensing and Partnership Agreements, Beam Global Spirits & Wine, September 2008, International Wine and Spirit Competition, "Alcohol History: Whiskey and other Liquor History", "F. Booker Noe II, 74, Master Bourbon Distiller", "Jim Beam will pay state for fish killed after fire", "A Jim Beam warehouse filled with 45,000 barrels of bourbon still burning", "Jim Beam fire: Kentucky bourbon expert estimates $50 million lost", "Bourbon Fire: Environmental Impact and Real Cost to Beam Suntory and Consumers", "Dead fish litter Kentucky River after Jim Beam fire", "Kentucky Straight Bourbon Whiskey Liquor Drinks", "Jim Beam Black Extra Aged Kentucky Straight Bourbon Whiskey [Formerly 8yr Aged]", "Jim Beam Devil's Cut 90 Proof Kentucky Straight Bourbon Whiskey", "Jim Beam's New Single-Barrel Bourbon Is 95 Proof, and Kid Rock Likes It", "Spirit Details: Jim Beam Black Bourbon Whiskey 8YO", "Beam Global Spirits & Wine and The Edrington Group Launch International Sales and Distribution Alliance", https://en.wikipedia.org/w/index.php?title=Jim_Beam&oldid=995573453, Wikipedia articles in need of updating from July 2019, All Wikipedia articles in need of updating, All Wikipedia articles needing clarification, Wikipedia articles needing clarification from February 2011, All Wikipedia articles written in American English, Articles with unsourced statements from March 2020, Articles lacking reliable references from May 2020, Wikipedia articles needing clarification from June 2018, Articles with unsourced statements from September 2019, Articles with unsourced statements from November 2012, Articles with unsourced statements from February 2011, Articles with unsourced statements from January 2014, Articles with unsourced statements from July 2019, Creative Commons Attribution-ShareAlike License, James B. Beam Distilling Co. in Clermont, KY, Jim Beam Old Grand Dad Plant in Frankfort, KY, Jim Beam Original (white label) â aged 4 years in new charred, Jim Beam Black (black label) â "extra aged"; was age stated at 8 years (6 years in export markets), but dropped the age statement at the beginning of 2015. For example, Jim Beam's Black label was awarded a double gold medal at the 2009 San Francisco World Spirits Competition. Burning bourbon spilled from the warehouse into a nearby creek. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Rye, Jim Beam Peach, Jim Beam Apple, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings. Silver Buffalo designs Jim Beam wall art, dartboards and accessories for home recreational use. The new campaign spot will air throughout 2021 on more than 20 national TV networks, including sports destinations such as MLB Network and ESPN2, entertainment hubs AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC. The estimated cost of the fire to Beam Suntory was around $45 million.[12]. Hammermills grind the mix of corn, rye and barley malt to break it down for easier cooking. About Beam Suntory In January 2014, it was announced that Beam Inc. would be purchased by Suntory Holdings Ltd., a Japanese group of brewers & distillers known for producing Japan's first whiskey. (Scotch works too, but the result will be smokier.) Bourbon American Whiskey. On July 3, 2019, another warehouse caught ablaze which destroyed around 45,000 barrels (2,385,000 US gallons (9,030,000 l)) of bourbon. Fred Noe, Jim Beam’s 7th Generation Master Distiller, has stayed true to the family recipe that’s been passed down through generations. [7] Old Taylor was subsequently sold to the Sazerac Company. Concept One develops Jim Beam headwear. [citation needed] Jim Beam has a licensing agreement with Vita Food Products to manufacture and sell Jim Beam BBQ Sauces, Marinades, Mustards, Steak Sauces, Hot Sauce, Wing Sauce, Pancake Syrup and Glazes. 1 bourbon and global advertising agency adam&eveNYC. Jacob Beam sold his first barrels of corn whiskey around 1795,[4] then called Old Jake Beam Sour Mash. Even as craft distilleries spring up all over the States, Kentucky Straight Bourbon remains American whiskeyâs classic incarnation, shaped by corn, white oak and an inimitable honeyed sweetness. “With the launch of ‘Need a Break From Beer,’ we’re taking a widely enjoyed cocktail that’s been trending for years and finally shining the national spotlight on it,” said Jessica Spence, president of brands at Beam Suntory. Four grain whiskey. Aging for at least 4 years also allows the distillery to legally dispense with an age statement on the bottle. By law (27 CFR 5), any "straight" bourbon must be: produced in the United States; made of a grain mix of at least 51% corn; distilled at no higher than 160 proof (80% ABV); free of any additives (except water to reduce proof for aging and bottling); aged in new, charred white oak barrels; entered into the aging barrels at no higher than 125 proof (62.5% ABV), aged for a minimum of 2 years, and bottled at no less than 80 proof (40% ABV). [citation needed] A second distillation in a pot still heats and condenses the liquid into "high wine", which reaches 135 proof (67.5% alcohol). Headline Entertainment develops Jim Beam T-shirts and outerwear. From the cooker, the mash heads to the fermenter where it is cooled to 60â70 °F and yeast is added again. [24], Outside the United States, Beam Global Spirits & Wine has had a sales and distribution alliance with The Edrington Group since 2009. (CHICAGO) Jan. 6 2020 â Jim Beam® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball.The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of ⦠Starcom USA oversees media on behalf of Jim Beam. In 1987 Booker introduced his namesake bourbon, Booker's, the company's first uncut, straight-from-the-barrel bourbon,[citation needed] and the first of the company's "Small Batch Bourbon Collection". The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. Beam's "Small Batch Bourbon Collection" consists of several bourbons where the Beam name appears on the labels and marketing materials but is less prominent. Jim Beam Old Tub is a non-chill filtered, non-carbon filtered, Bottled in Bond bourbon. In 1987, Jim Beam purchased National Distillers, acquiring brands including Old Crow,[6] Bourbon de Luxe, Old Taylor, Old Grand-Dad, and Sunny Brook. [11] Learning from the 2003 fire it was decided not to use water, letting it burn itself out to reduce runoff into the ecosystem. [citation needed]. A strain of yeast used since the end of Prohibition is added to a tank with the grains to create what is known as "dona yeast", used later in the fermentation process. ABV: 50% Price: $26.99 The Story: This bonded, 100-proof whiskey is like the bolder, spicier cousin of Jim Beam White Label. It's his reply to anyone who asks him how to drink his bourbon. Jim Beamâs Signature Craft series has also experimented with brown rice, which adds a nuttier flavor with an oilier texture. It held 15,000 barrels (795,000 US gallons (3,010,000 l))[note 1] of bourbon. Previously produced by the Beam family and later owned by the Fortune Brands holding company, the brand was purchased by Suntory Holdings in 2014. Flames rose more than 100 feet from the structure. Jim Beam starts with water filtered naturally by the limestone shelf found in Central Kentucky. (CHICAGO) Jan. 6 2020 – Jim Beam® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. [4], T. Jeremiah Beam (1899â1977) started working at the Clear Springs distillery in 1913, later becoming the master distiller and overseeing operations at the new Clermont facility. As the vapor cools and falls it turns to a liquid called "low wine", which measures 125 proof or 62.5% alcohol. The Jim Beam Highball is incredibly easy to mix and perfect for enjoyment while at home or in bars when the time is right.”. Add whiskey to your liking. A "bung" is used to seal the barrels before moving them to nearby hilltop rackhouses where they will age up to nine years. The James B. Beam Distilling Company was founded in 1935 by Harry L. Homel, Oliver Jacobson, Harry Blum, and Jeremiah Beam. [citation needed], The high wine is moved to new, charred American oak barrels, each of which hold about 53 gallons of liquid. During the late 18th century, members of the Böhm family, who eventually changed the spelling of their surname to "Beam", emigrated from Germany and settled in Kentucky.[3]. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. In addition to media partnerships, Jim Beam will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and value-add packaging. On July 26, 2004, Thanasi Foods announced the release of Jim Beam Soaked Sunflower Seeds, a snack product soaked in Jim Beam and available in 3 flavors; Original, Barbeque, and Jalapeño. In 1892 when James and Park Beam took over leading operations, they named the family distillery after their best-selling bourbon brand, Old Tub. [14], All are 70 proof (35% ABV) except Jim Beam Red Stag (40% ABV), Jim Beam Peach and Jim Beam Honey (32.5% ABV). The mix is then moved into a large mash cooker where water and set back are added. Jeremiah later teamed up with childhood friend Jimberlain Joseph Quinn, to expand the enterprise. Jim Beam Bonded is made in that same style and boasts a spiciness unlike the white label Jim Beam, with heavy grain flavors. As a world leader in premium spirits, Beam Suntory inspires human connections. Johannes "Jacob" Beam (1760â1834) was a farmer who began producing whiskey in the style that became bourbon. [13] The KEEC along with local and federal agencies used aeration to increase the oxygen levels in the water to prevent additional fish kill. I prefer bourbon, because it adds a touch of sweetness and heft. Batch 2015-03, named the âThe Center Cut,â is the first batch in the 2015 limited-edition collection that Fred Noe, Beamâs 7th Generation Master Distiller, selected with the help of the Bookerâs ® Bourbon Roundtable, an exclusive group of top whiskey experts, enthusiasts and writers. The methodology is simple: Make coffee to your liking. Refined. on Jim Beam® Debuts National Campaign Encouraging Bored Beer Fans to Take A Break From Beer and Make the Switch to a Refreshing Jim Beam Highball – American Whiskey News, The Strath Spirit Merchants – Victoria, BC. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. Fred Noe (Frederick Booker Noe III, 1957â) became the seventh generation Beam family distiller in 2007 and regularly travels for promotional purposes. Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. Before prohibition, rye was far more popular than bourbon. [10] The fire led to the spillage of bourbon into the Kentucky River and Glenns Creek. Jim Beam is an American brand of bourbon whiskey produced in Clermont, Kentucky, by Beam Suntory.It is one of the best-selling brands of bourbon in the world. The campaign first aired on Jan. 4 with a new TV spot, “Need a Break From Beer,” across multiple national news, entertainment and sports networks, and will run nationally throughout the year. Elegant. [2][obsolete source] Since 1795 (interrupted by Prohibition), seven generations of the Beam family have been involved in whiskey production for the company that produces the brand. The brand name became "Jim Beam" in 1943[1] in honor of James B. Beam, who rebuilt the business after Prohibition ended. Booker Noe (Frederick Booker Noe II, 1929â2004),[5] grandson of Jim Beam, was the Master Distiller at the Jim Beam Distillery for more than 40 years, working closely with Master Distiller Jerry Dalton (1998â2007). The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they’re looking for a light and refreshing option instead of their next beer. But, just in case you need a few suggestions, below you'll find a collection of our favorite recipes for your drinking pleasure. That’s what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. About Jim Beam The Whiskey: Old Tub is a throwback to Jim Beamâs early days, when the whole brand was actually called âOld Tub.â The juice is an unfiltered version of ⦠Jim Beam is an American brand of bourbon whiskey produced in Clermont, Kentucky, by Beam Suntory. Beam. As the seasons change, natural weather variations expand and contract the barrel wood, allowing bourbon to seep into the barrel, and the caramelized sugars from the charred oak flavor and color the bourbon. [citation needed], In 1943, the brand name was changed from "Old Tub" to "Jim Beam",[1] after James Beauregard Beam, and some of the bottle labels bear the statement, "None Genuine Without My Signature" with the signature James B. [obsolete source] Since 1795 (interrupted by Prohibition), seven generations of the Beam family have been involved in whiskey production for the company that produces the brand.The brand name became "Jim Beam" in ⦠Zippo produces a range of Jim Beam branded pocket and multi-purpose lighters. Brandmark Products produces a full range of Jim Beam branded billiard and home recreation products. These are the words of current Jim Beam Master Distiller and 7th generation Beam, Fred Noe. Sherwood Brands produces a full line of Jim Beam gift sets. David M. Beam (1833â1913) in 1854 moved the distillery to Nelson County to capitalize on the growing network of railroad lines connecting states. The 10 Best Whiskies Under $50 That Don't Start With Jack, Jim, Johnnie, or Jameson Many men have a tendency to stick with whatâs often stocked and served most commonly at local watering holes and social events, but thereâs just so much whiskey ⦠The spot uses classic beer tropes found at any local bar to inspire drinkers to make their next round a Jim Beam Highball. [citation needed] On October 18, 2004, the company announced the addition of Jim Beam Soaked Beef Jerky to the range. These pop-up experiences, appearing where local guidelines and public health conditions allow, will welcome legal-drinking-aged consumers to enjoy Jim Beam Highballs on tap with friends and family. Jim Beam Bonded (metallic gold label) â aged 4 years, 100 proof, Jim Beam Double Oak (dark blue label) â matured in two barrels, Jim Beam Signature Craft bourbon whiskey â aged 12 years, 86 proof, Jim Beam Signature Craft Quarter Cask Bourbon â bourbon aged at least 5 years and finished in a variety of quarter-size casks for at least an additional 4 years, Jim Beam Harvest Collection (limited release) â six bourbons aged 11 years or more, each made with a particular secondary grain, including, Jim Beam Distiller's Masterpiece â finished in, Jacob's Ghost â 80 proof, aged one year in uncharred barrels and filtered, Jim Beam Kentucky Fire â with cinnamon liqueur, Jim Beam Red Stag â with black cherry liqueur, Jim Beam Vanilla â with vanilla liqueur, This page was last edited on 21 December 2020, at 20:03. Bradley Smoker produces a line of Jim Beam branded smokers and smoking briquettes made from Jim Beam Barrels. Bourbon whiskey distillers must follow government standards for production. The wash is pumped into a column still where it is heated to over 200 °F, causing the alcohol to turn to a vapor. [23] Jim Beam ages for at least four years, or twice as long as the government requires for a "straight" bourbon. The yeast is fed by the sugars in the mash, producing heat, carbon dioxide and alcohol. Smooth. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. Top Shelf Gourmet specializes in Jim Beam bourbon-infused fresh pork and poultry products, including Jim Beam Bourbon Barrel Ham, Pulled Pork, and Pulled Chicken. Jacob Beam's son David Beam (1802â1854) took on his father's responsibilities in 1820 at the age of 18, expanding distribution of the family's bourbon during a time of Industrial Revolution. The combined company is known as Beam Suntory. Several of these offerings have performed quite well at international spirits ratings competitions. Vita Specialty Foods also produces a range of Jim Beam hot smoked and fresh, marinated salmon. Pretty much any whiskey will do. The "set back" is a portion of the old mash from the previous distillationâthe key step of the sour mash process, ensuring consistency from batch to batch. Americaâs first whisky distillers didnât live in Kentucky and didnât use corn, but you wouldnât know it today. [citation needed] In 1945, the company was purchased by Harry Blum, a Chicago spirits merchant. On August 4, 2003, a fire destroyed a Jim Beam aging warehouse in Bardstown, Kentucky. The brand will also host “Beam Gardens” — a playful alternative to traditional beer gardens — in several markets across the country for those in need of a break from beer. While these flavors often take some getting used to, they each have their charms. The Pre-Prohibition Rye is similarly made as the bonded whiskey, but in the process of making the âmashâ at the beginning stages of distilling, they use a higher ratio of rye grain to corn and malted barley.
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